Mid-thought after reviewing 40 panels' sports categories: your IPTV Reseller Panel buries GAA Hurling, Gaelic Football, and Camogie in "Other Sports" or "Minor Sports" despite massive British IPTV Irish diaspora audiences in London, Manchester, Liverpool, and Glasgow treating these as major sports. A reseller in Peterborough (large Irish community) had British IPTV Irish customers demanding GAA coverage. His IPTV Reseller Panel placed All-Ireland Hurling Final in "Other Sports" alongside darts and fishing. British IPTV Irish viewers couldn't find their national sports. British IPTV audiences of Irish heritage expect GAA to have prominence equal to football and rugby in services serving the UK Irish community. What actually works is customizable sports categories with Irish sports as first-class citizens. A reseller in Pontefract switched to a panel where he could create a "GAA & Irish Sports" top-level category and promote All-Ireland finals to the homepage. His British IPTV Irish customers felt seen and stayed. The pattern that keeps showing up is that England-centric categorization ignores the large Irish diaspora market. Ask your provider: "Can I promote GAA sports to top-level categories? Are All-Ireland finals treated as major events in your EPG?" If GAA is buried, your British IPTV service is missing a huge demographic of passionate sports fans.